Planning Online Courses – Do You Know Your Audience?

Who are you creating your courses for? Do you know your Audience?

In the film, Field of Dreams, the tag line was “If you build it, they will come” That might work with two teams of long dead baseball players, but unfortunately this is not a good strategy for online courses

You need to know who your audience are. The image you create of your ideal student is called an Avatar – nothing to do with that film either! This is a profile that you create based on what you know of the type of people who will be taking you course.

How do you find this out – is the next obvious question. Simple. Speak to them and ask them. My audience for my online courses about creating online courses is less demographically specific and does not have a gender bias.

On the whole these are people 15 to 50 who are entrepreneurial, creative, expert, smart. They can come from any part of the world – my courses reach 164 countries.

Start listening to your audience. Ask them questions. Create messaging dialogues. Organise Skype calls. Get under their skin.

Find out who they are.

I ask my students at the start of my courses to introduce themselves. This helps me to understand a little more about them and when they do leave a message in the course, it’s a great opportunity for me to ask them a question and keep the discussion going.

This information is very powerful.

When you talk with them or message with them start looking for key phrases of information about their struggles, motivations, goals, ambitions and objectives. These pieces of information are golden and will be particularly valuable when we come to discuss the next section – Problems.

Do not be afraid to niche your audience down.

By being very specific about your audience, you will resonate with them. If you keep your definition very broad, in order to capture a wide audience, you will resonate with no-one. When you start it is better to focus on one niche but as time goes on you can address multiple niches with your courses.

Try to create an outline written profile of your Avatar.

Even give them a name. Who are they married to or in a partnership with? Do they have children? Where do they live? What is their home like? What is their income? Do they have a car? The more you can fill out this profile, the more you can get to know them.

When you create your courses for them, it is much easier to feel that you are speaking directly to them, engaging with them. Although you are making courses for hundreds, if not thousands, of students, it is still a very personal method of transmitting knowledge. In the course there are only ever two people. You, the instructor, and the student and the more you can make your courses feel intimate and personal, the better will be the student experience.

This is one of the reasons I believe that Alun Hill is so successful. He works very hard to answer all the questions and discussions with his students and when you take his courses, you feel as if he is really talking directly to you. He does not lecture in the traditional sense of the word, he communicates the information you need to know in a very relaxed and no nonsense way that makes you feel that you know him as well as he seems to know you.

This is not an accident nor is it easy to do well. Many courses I have taken have seemed as if the instructor was delivering information to a disembodied spirit somewhere. Learn from this by really getting to know your audience and you will create better courses.

So, I strongly recommend that before you start creating your courses, you spend the time making sure that you know WHO you are creating them for!

Using Commercial Homes Listings to Make a Mark in the Housing Industry

Why do you need commercial homes listings? Let us say you inherited a sizable amount of money and would like to make a good investment. Real estate is definitely up there in terms of wise investments. A lot of business tycoons made their money this way and there is no reason why you should not be able to do the same. The key is education, you have to be willing to spend quality time learning the ropes before putting down your money.

There are several commercial homes listings services available on the Internet. You can also find similar listings in banks and court houses. All real estate companies will also have a list of commercial homes for sale. Brokers and agents are especially useful for this undertaking as they have an intimate knowledge of the business and know which properties are ideal for investment. Not only that, they can help you run your business by sourcing buyers or renters of your properties.

Your Level of Involvement

The level of involvement needed to run a real estate business depends on whether you want to resell your properties or maintain it as a rental. If you want to purchase a number of fixer upper commercial homes for sale with the goal of re-selling them, then you may need to be fully involved every step of the way. Your involvement will not be as tight if you choose to rent out an apartment block as you can stipulate clauses in your contract relating to the general maintenance of the property.

You can even start real small if you search for duplex type properties from commercial houses listings. These properties can be lucrative as well because you can keep one of the units as your residence and rent out the other. Indeed there are not limits on how you can realize profits from housing, you only need good commercial homes listings to point you to the right direction.

Advantages Of North Facing House Plans

North facing houses are ideal for all members of the family. Researchers have found that magnetic forces of the earth are usually generated from the North Pole; therefore, if your house faces north, your house will receive a lot of positive vibes through the entrance door that faces north.

There’s a belief that north represents water elements and since water resembles wealth, there’s a belief that if your house faces north you will enjoy more wealth and prosperity. According to the Hindu culture, Kuber (god of prosperity) resides in the north; therefore, if your house faces north you have high chances of prospering in life. There are also high chances that your business will prosper when your business premises face north.

Features Of North Facing Houses

These houses tend to have sun almost throughout the day which means that you don’t need to leave the lights on. This saves you a lot of money that you’d have spent on your energy bills.

When you are designing the house you should ensure that there are no obstructions that will prevent the house from receiving the right amount of sun. This means that you need to get rid of trees, land and anything else that might be distracting the house.

As rule of thumb you should ensure that the open area is left on the east and north sides of the house. You should build balconies in the northeast corner. To maintain the original size of the house you should avoid extending the corners of the house.

You should ensure that the main entrance faces the northeast corner. Experts believe that when the entrance faces this direction it symbolizes the flow of positive energy.

When it comes to the kitchen you should ensure that it’s located at the southeast corner of the house. If it’s impossible to build the kitchen here you should consider building it at the northeast direction.

If the house has a stair you should ensure that it’s located in the northeast or northwest corner. The garage, security room and the electricity meter board should be located on the northeast corner of the plot.


Whether you are building a residential or commercial house, it’s wise that you construct the house using the north facing design. For ideal results you should ensure that the architect that you choose to design the house has experience in designing north facing houses.